The definition of beauty

“I don't believe in smooth, emotionless faces, but I do believe in keeping a fresh look”. What does our image of fresh appearance and beauty actually have to do with the ancient Phi theory, or the “Phi mask”? It “Phi Mask” is not strictly an image of “beauty” — but actually an image of “humanity”. That's to say, it's how we see our own species, each individual. People are animals, visually inclined animals. We cannot smell each other immediately but recognize each other by sight. When someone shouts our name, we immediately have a sight, or “image,” by identifying them. The primary image of “humanity” is the visual image of an “ideal” human face. The more a face looks like this “Ideal Human Face Image” or the aforementioned “Phi Mask” — the more we perceive to be beautiful human beings. When a face is beautiful (beauty), there is a conscious response of “attraction” and “positive emotion”. “Beauty” is defined as “the quality or combination of qualities in an entity that evokes in the observer a combination of a sense of strong attraction and a sense of strong positive emotion. “For example, we can say that seeing/finding beauty is actually nothing more than what we unconsciously expect”.

Recognizability and beauty appear to comply with the Golden Ratio or Divine Relationship theory. In humans, animals, paintings or ancient Greek buildings everywhere, the golden ratio comes back.

For example, the human body and face are also built from these proportions. By using these proportions, we can objectively explain what beauty is in the face: Men and women who “people” like often meet 100% the ratio of the Golden Ratio and the Phi Mask. Below you can see the ratio of Phi signed and measured in the face.

The golden ratio theory is very important in the success of a cosmetic treatment. For a natural result, we always work within the limits of the golden properties. If we enlarge cheeks/lips/cheekbones beyond the properties of the golden ratio, the result will be unreal/not good.Below are a few examples of this facial ratio.